Digital asset management
puts you in command of "content chaos" |
A typical company may spend up to 3 minutes searching for a single file without a digital asset management (DAM) system in place. Added to that, the desired file fails to be located 39% of the time! Similar to the problems with locating and accessing traditional business content such as email and documents, the inability to readily find and retrieve rich media files leads to additional costs and bottlenecks in typical business processes.
Faced with a mounting number of file types and distribution channels, target audiences and stakeholders, organizations must fully leverage their rich media across a variety of distribution devices—such as TV, Web, cell phones, digital media players and in-store advertising. Organizations have identified a variety of business drivers for DAM systems. These include: excessive time locating and accessing files; lack of flexibility within business processes and workflows; poor collaboration around rich media; and the inability to include rich media as part of compliance programs.
Controlling Content Chaos
Rich media usage is on the upswing, and will continue to grow in typical corporate settings. Although DAM has traditionally been used in companies where media drives the business (entertainment, advertising, media, etc.), digital content is also having a profound impact across virtually every business. LibertyNET Digital Asset Management adds clear and tangible benefits to a wide variety of industries, and far-sighted organizations are beginning to treat rich media as the intellectual property that it is—utilizing a system to generate competitive advantage and incorporating it with broad ECM strategies to generate a truly all-encompassing view of what business content is and how it helps, or hinders, common processes.
Regardless of industry, marketing has traditionally managed the majority of a company's rich media — logos, collateral, TV and radio spots, corporate video, photographs, product packaging design, graphics and presentation materials. Marketers managing both established and emerging brands understand that today's digitally-oriented marketplace requires a well-conceived strategy to ensure brand integrity and the ability to produce new types of digital marketing products. As budgets tighten and increased regulations impose greater scrutiny, marketers must justify expenses with a defensible return on investment. Turning to LibertyNET gives them the power to re-use assets, establishes quick and easy access to a wide variety of files, collaborative workflows, business processes and productivity enhancements lower overall project costs and reduce duplicated work as well as streamlining processes.
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Central repository of all corporate digital assets |
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Web-based access to digital assets from anywhere in the world at anytime |
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Updated digital assets are available immediately to all users anywhere |
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Project collaboration allows multiple users to review and comment on a project prior to release |
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Control rights and restrictions based on the assignment of roles |
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Integration into other corporate systems ensure consistency of content used throughout external channels |
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Efficient point-and-click searching ensures easy and quick access to what is needed |
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Self-service access for internal and external users |
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Generate detailed activity reports |
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Users worldwide access the same repository maintaining consistent use of digital assets |
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PRODUCT SHORTCUT
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